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The legendary Belstaff brand is familiar to everyone, even to those who have never heard of it. After all, clothes of this brand constantly flash on the screens of the most popular Hollywood blockbusters.
In 2004, the brand was acquired by an Italian trading company, but it did not change Belstaff's corporate identity. Nicole Kidman, Leonardo DiCaprio, Angelina Jolie, George Clooney, Tom Cruise, Brad Pete also did not change their favorite brand - they all continue to wear things from Belstaff.
Meanwhile, the company continues to experiment with materials - 10 years ago, for example, a new fabric appeared - Beltek - both waterproof and “breathable”.
But the main thing in Belstaff success, of course, is fidelity to its style: English restraint and classic, plus emphasized spectacular images - strong, passionate and not thinking of themselves without travel and adventure. The Belstaff collections are mostly dark, “military” colors, sports details, traditional, proven for centuries cut, details loved by people with a sports character.
And this applies not only to the male, but also to the female line of the brand’s new collection.
Photo: de / images; catwalkpix.com; burdastyle.
The material was prepared by Elena Karpova.
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